Entrepreneur.com has a writeup regarding how to manage a business twitter account – and of course while covertly plugging their Facebook promotion book at the top.
While all this sounds simple enough, conducting an effective Tweet Chat can be a little awkward, especially for the ill prepared. Although this feature is referred to as a chat, it is much more cumbersome than chatting online with any of today’s popular instant messaging platforms. Personally, I would rather conduct such an interview on a Facebook Page in the comments area of a Status Update; there at least the discussion is all in one place and easy to follow, instantly archived, and associated with whatever brand’s page it appears on. On Twitter, there’s no branding, the discussion is not archived in any reasonably accessible manner, and the platform itself is entirely devoid of the type of analytics today’s businesses need to gauge the effectiveness of the effort.
Be that as it may, Tweet Chats are another way to get the word out about your business and products, especially if you conduct an effective session. Following are some suggestions on how to do just that