Last night was the first (of hopefully many to come) Affiliate Summit Meetups. Shawn Collins set this up to be a great way for local affiliates to get in touch with one another, meet each other, and find out more about the industry from other’s eyes. At least that’s how I see it…
So onto last night’s recap from my eyes. For those of you that don’t know who “Admin” on this site is, I’m Robert Adler. The main reason that I bring that up is because I don’t feel like describing the next few paragraphs as “Rob Adler presented about…”. So before I even get into it, I just wanted to get that out of the way.
Last night started out well. My business partner and I (our company site) arrived at the buy.at office at about 5 or so PM, which was an hour early. So we just relaxed, took advantage of their extremely comfy couches, and talked some strategy with Amy and Kim. Within the first 30 minutes I knew the meetup would be a success, mainly because I now have 2 more vendors to promote – and one of them being for a niche that I’ve been wanting to re-enter for a while (for those that know me: I’m coming for you Fortune 500′s… No trademarks in the domain this time). So after that as people started to roll in from all over. We had one of my friends from Harrisburg PA drive down for the meetup, as well as others from all over Maryland. So let’s get into it.
I gave a presentation that was entitled “SEO 101″. It stayed with the “101″ about 20 minutes before people started asking more advanced questions, and then went into a full blown Q&A. I tried my best to cover the basic as well as the more advanced, I just wish I had more time to go into the more advanced tactics (but I actually doubled my time anyway, 1 hour presentation in the alloted 30 minutes – oops). So just to recap some of the more basic (and I do mean basic) tips/tricks I went over:
- Title Tags
- H1 Tags
- H2 Tags
- Meta Descriptions
- Meta Keywords (with the one small curve-ball tip: obey)
- Keeping your keyword density at a decent level, and not to over-optimize
Then after that a few questions came in regarding situational optimization – as in their own sites and needed help/an example. One of the best questions I’ve gotten in a while was from Sid from the Webmechanix Maryland SEO Company. His original question was how to structure multiple categories within a site to optimize the juice flow from root-page links. I took it one step further to explain how to limit a penalty (if you should get one) to a section of your site rather than site-wide. Here’s basically how I explained it:
- Use a tree structure. Root to categories, categories to sub-categories, sub-categories to products, etc.
- Never link from products in one category to products in another, keep the “branch” isolated off.
- Always link from the tips of the branches (product pages) up to the sub-categoeis with the optimized anchors, and from sub-categories to the categories.
- Other tips & tricks that I won’t put on here (You had to be there. Come next time!) that helps really limit penalties as well as optimizes link juice flow for ranking bonuses.
There are some other tips and tricks that I won’t list here and will be remembered as the “exclusive” for the people that attended. Not that I don’t want the traffic for throwing out some nice tips to have you share this page with friends, but some things have to be kept exclusive to encourage going to the meetups. There are meetups in
48 49 states now, so I’m sure there’s one near you (unless you’re outside of the USA … in which, sorry )
Here’s a link to the pictures that were taken by the buy.at crew.
After the “presentation” (see: Rob Adler ranting and rambling about SEO) we went over to the Sly Fox Pub in Federal Hill for some drinks/food/chatter. That ended up well and we left around 10:00-10:30ish. I don’t regret a second of it. I hope some of the attendees can say I taught them something, as well as I know we walked away with some leads and I know it’ll result in money in my pocket. Bottom line: the Affiliate Summit Meetups are a necessity for all internet marketers. Period.